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This local ad is utterly inexplicable to me. Local ads in general are the worst of the worst, and often odd enough that IFC is launching a reality show about weird local ad makers. Why does this ad strike me as so interesting? Part of it is repeat exposure.

I'm up very early every day, and this commercial airs during local newscasts in the morning. It's texture - bold, dumb, vaguely "hip-hop" - conflicts with the ideological texture of morning newscasts so jarringly that it always grabs my attention (mission accomplished, I guess). Check it out:



No matter how you slice it, it's DAMN ODD. And even odder when it interrupts the usual home remodel showcases and household product commercials and the tepid, half-jokey newscaster's drone.

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